"They need to consider exactly how it might cannibalise their existing business offerings." That's how one Snobal team member described a conversation a while back with a large organisation looking to have some of their training packages adapted to VR so as to complement existing in real life training and development offerings.
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https://ikarus3d.com/media/3d-blog/how-virtual-reality-has-become-a-pivotal-point-for-businesses/